With their square, fresh, never-frozen burgers, Wendy’s is a fast food icon. They have got the beef, the chicken, the fries, and more. The Frosty beacons to all or any who can’t decide between ice cream and a milkshake, and Wendy’s is one of the few junk food joints that constantly offers salads. There’s a lot to love, and their menu is literally made to crave. Wendy’s has a secret or two to talk about, though, such as business practices and tricks behind the best bargains on the menu.
Do you know why your Jr. Bacon Cheeseburger is so affordable? Perhaps you have guessed what keeps a franchise from going under when they give incredible deals on breakfast sandwiches? Which are the cold truth in the middle of the Frosty machine? There are a lot of moving parts behind the purchase price tags, and we’re prepared to share them. This is one way Wendy’s manages to sell their product for so cheap.
Wendy’s USA prices 2022 – Low prices draw customers
Lower prices incentivize consumers to buy more. Think of it this way: You won’t stop at a gourmet restaurant every day if you are keeping to a strict budget, but spending one or two bucks on a burger and fries once a day doesn’t seem awful. It’s a reasonably affordable luxury, and you may get a lot more $2 burgers than $20 steaks. So long as the restaurant makes more than the price of the burger, even if it isn’t much, the software works. Even low profit margins translate to big profits when customers buy enough.
Wendy’s doesn’t need you to pay $20 for a burger monthly if you buy 10 cheaper burgers over four weeks. It’s all about the scale, in line with the BBC. Being fair, Wendy’s doesn’t give a dollar menu anymore, but their value meals and menu items follow the same principle (via Reuters). When you can convince a lot of men and women to buy a lot of a cheap product, nibbles of profit turn into a full meal.
French fries play a major part in low prices at Wendy’s
The potato is a humble, but beloved vegetable. It is also about as cheap as the dirt it grows in when bought in bulk. A farm may lose a contract with an easy food company if someone else sells their potatoes for a cent or two less per pound.
This contributes to why fries are ridiculously cheap to make, and we all know how popular they are. Don’t you really feel like you’re really missing out if you buy a burger and skip the fries? These golden children of the deep fryer have an enormous profit margin (via The Wall Street Journal). Fast food fries cost very little to make, plus they often sell for more than some of the cheapest burgers on the menu. The Jr. Cheeseburger costs 99 cents at most locations. So do the value-sized fries. A Jr. Bacon Cheeseburger sells for $1.99, and a medium fry will definitely cost the same. Beef, bacon, and cheese all cost a lot more than their equivalent weight in potato, and french fries take less commitment to arrange than a burger.
You love fries, and so does Wendy’s.
They waste no Frosty mix
The adage says if you waste not, you will need not. In addition to the fact that it sounds like something a certain green space wizard might suggest, it’s a good saying. It’s an idea most fast food restaurants buy into, and Wendy’s is no exception. Every second is precious, and you might have seen a worker speaking with someone via the drive-thru speaker through the window as they process your payment and arrange drinks for another order.
Wendy’s applies this principle to other business resources, though, that could surprise you. Your Frosty, for example, may be on its second life. What not find out about your Frosty? A former Wendy’s employee explained on reddit how the mix for Frostys arrives in a milk-like consistency and transforms in the shake-like ice cream mixture when it’s run through a machine. Here’s the catch: at the end of the day, employees clean that machine. Any mix left inside gets into a bucket, which goes in the freezer, and then it goes back in the appliance the next day. Early diners who order Frostys get treats which have a far more seasoned outlook on life.
The fact that they’re not literally throwing that important Frosty mix down the drain means they may charge even less on their behalf, and we’re not mad at that.
Wendy’s Biggie Bags hold big profits
Combo meals like the Biggie Bags sound cheap because they come with a lot of different items. Apart from the sandwich, though, the things are all incredibly inexpensive to make, so it’s a cheap lunch for you and a payday for Wendy’s..
If you really want four small portions of four different foods, because variety is the spice of life, then Wendy’s bargain combo meals remain a good investment for the experience. Then again, it’s important to remember how they make their money, and still sell you the goods for fairly cheap.
The sizes are often smaller than you realize. The 4 for $4 deal, for example, includes not small, but junior fries. They are literally smaller than small. The drink is really small, and you simply get four whole chicken nuggets with your sandwich. Remember the golden rule of restaurants, which is that carbonated drinks have a huge profit margin, even when sold for less than the a la carte price. The Biggie Bag costs a dollar more and gives more meat on your sandwich along with a little fry. Wendy’s gets a lot from that extra dollar. It’s still a bargain meal, but it has major benefits for Wendy’s.